Pay per call insurance leads, built around your floor.
Only pay for qualified inbound calls that meet the criteria and call duration you agree before launch. Consumers respond to Meta ad campaigns, call in, get qualified, and reach your licensed team in real time.
What is pay per call insurance?
Pay per call is an insurance customer acquisition model where you pay for a phone call, not a form fill or a shared data lead. A consumer sees a Meta ad on Facebook or Instagram, chooses to call, is screened against your qualification criteria, and is routed to your agents while their intent is live.
A call becomes billable only when it meets the qualification rules and duration buffer written into your program agreement. That makes pay per call one of the most predictable ways for agencies, FMOs, call centers and carriers to buy insurance leads at volume.
Why buyers choose inbound pay per call over data leads
Data leads are often resold, stale and slow to contact. Inbound insurance calls start with the consumer picking up the phone, so your agents spend their time selling instead of dialing.
Every Call Us Marketing program is inbound only. We don’t cold call lists, and delivery is exclusive to your endpoint unless we agree otherwise in writing.
What you control on every pay per call program
Configured with you before launch and adjustable as your operation changes.
- State and ZIP targeting matched to your licenses
- Daypart and timezone windows matched to staffing
- Daily, hourly and campaign caps
- Buyer-specific qualification criteria
- Priority routing with failover rules
- Volume, duration, connect-rate and disposition reporting
From Meta ad to your agent in five steps.
Every call follows the same QA-monitored pipeline, so you know exactly what you’re buying.
Consumer intent
A consumer responds to a Meta ad campaign on Facebook or Instagram and calls in. Intent starts with them, not a cold list.
Qualification
Your buyer-specific criteria (state, vertical, age and coverage intent) are confirmed on the call.
QA check
Every call is monitored against the documented quality rules for your program.
State, cap & daypart filters
Routing applies your licensed states, operating hours and volume caps in real time.
Delivered to your team
The qualified caller reaches your endpoint while intent is live, and performance data flows back.
Pay Per Call Insurance: common questions.
How much does pay per call insurance cost?
Pricing depends on the vertical, states, qualification criteria, call duration buffer and volume. We agree a price per billable call with each buyer before launch. Share your requirements in the request form or book a call and we’ll give you a straight number.
What makes a pay per call lead billable?
A call is billable when it meets the qualification criteria and minimum duration defined in your program agreement. Calls outside your hours, states or caps are not delivered or billed.
Are your insurance calls exclusive?
Programs are built around exclusive delivery to your endpoint unless we explicitly agree otherwise in writing.
Which insurance verticals do you support?
Final Expense, Medicare, ACA / Under 65 health and Auto insurance, with additional verticals reviewed case by case.
How fast can a pay per call program launch?
Once qualification criteria, states, caps, routing and compliance review are agreed, programs can launch. Timing depends on vertical and requirements.
Tell us what you can handle. We’ll map the program.
Share your verticals, states, operating hours, daily capacity and commercial model. Our business development team reviews fit and comes back with a straight answer on volume, pricing structure and launch timeline.