Pay per close: pay for outcomes.
An outcome-based insurance acquisition model that ties program economics to closed results, backed by a shared definition, call records and disposition data.
How pay per close insurance works
Consumers respond to Meta ad campaigns and call in, are qualified against your criteria, and reach your agents. Instead of paying per call, program economics are tied to the closed-outcome definition we agree with you in writing.
Pay per close works best for established buyers with consistent close-rate tracking and the discipline to share disposition and outcome data.
When to choose pay per close vs pay per call
If you want predictable cost per call and full control over volume, pay per call is usually the better fit. If you have mature tracking and want acquisition cost aligned to revenue, pay per close can reduce risk on both sides. Many buyers start with pay per call and move to a hybrid.
What a pay per close program includes
Configured with you before launch and adjustable as your operation changes.
- Outcome-based commercial structure
- Shared qualification and close definition
- Disposition and revenue data feedback
- Volume aligned to verified close capacity
- Call-level records for review
- Hybrid options with pay per call
From Meta ad to your agent in five steps.
Every call follows the same QA-monitored pipeline, so you know exactly what you’re buying.
Consumer intent
A consumer responds to a Meta ad campaign on Facebook or Instagram and calls in. Intent starts with them, not a cold list.
Qualification
Your buyer-specific criteria (state, vertical, age and coverage intent) are confirmed on the call.
QA check
Every call is monitored against the documented quality rules for your program.
State, cap & daypart filters
Routing applies your licensed states, operating hours and volume caps in real time.
Delivered to your team
The qualified caller reaches your endpoint while intent is live, and performance data flows back.
Pay Per Close Insurance: common questions.
What is pay per close in insurance?
A model where the buyer pays based on closed policies rather than calls or leads, using a close definition agreed in the program terms.
Who qualifies for pay per close?
Established buyers with consistent close-rate tracking and reliable disposition feedback.
Is pay per close available for every vertical?
It depends on the vertical and operational fit. We evaluate each program individually.
Can I combine pay per call and pay per close?
Yes. Hybrid structures are available where they make sense for both sides.
How do I start?
Book a volume planning call to walk through your tracking, close rates and capacity.
Explore more programs
Tell us what you can handle. We’ll map the program.
Share your verticals, states, operating hours, daily capacity and commercial model. Our business development team reviews fit and comes back with a straight answer on volume, pricing structure and launch timeline.